康得新光学膜技术集群优势渐现

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“价高利厚”的光学膜新领域具备发展契机,未来有望在液晶用光学膜销量增长之外成为新的增长点。我们分析公司已储备的光学膜产品中,ITO膜盈利能力强于背光模组用膜,市场处于快速增长期,随着后续渐镀生产线完成和产品量产,公司可通过现有液晶领域渠道优势快速打开市场;建筑/车用隔热膜单价超千元,远高于现有光学膜(销售均价40元),盈利能力突出,消费升级推升我国高端隔热膜需求快速增长。目前中高端市场由进口品牌产品垄断,因成本因素进口产品不断提价,国内代理/经销承压。公司可借助其规模化、本土化成本优势进入国际品牌代工或渠道体系,切入时机成立。增发项目投产后,集群化技术及规模优势将难以超越。


国内外其他光学膜企业多数仅具备1、2个优势技术,而公司已形成7大具有高壁垒的光学膜相关技术和多种光学膜新产品储备,随着增发项目中各类技术的量化应用,其成本、规模优势将使竞争对象难以企及。公司立体式销售成果显著,渠道优势将有助新增产能消化。公司采用董事长带队的中高低层立体式销售模式快速打通渠道,已经成功开拓了80多家国内客户,通过了京东方、海信、创维、TCL、天马等国内大客户的认证;正开拓三星、友达等国际客户,已取得三星的产品认证。

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